NYC Restaurant Week

September 3, 2014
google business view case study

Business View helps diners decide where to eat during NYC Restaurant Week™

Challenge: In the summer of 2013, 294 restaurants participated in NYC & Company’s 21st annual NYC Restaurant Week™. To help these restaurants attract more customers, NYC & Company wanted to incorporate new informational features on its restaurant listing pages. Solution: To drive a higher level of engagement with participating restaurants, NYC & Company embedded Google Maps Street View and Business View on its website at NYCgo.com. In particular, Business View, which offers fully interactive virtual tours of business interiors, gives diners a valuable new way to explore participating restaurants.
For NYC Restaurant Week, we have seen that the more engaged consumers are, the more likely they are to book multiple reservations. Being able to feature Google Maps Business View, along with menu previews, as part of our booking experience has had a direct impact on our visitors’ decision to make a reservation.
Edward A. Hogikyan , Senior Vice President, Marketing NYC & Company

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