Leekes: You're Home

July 3, 2014
google business view case study

Leekes invites customers inside its new store with Google Maps Business View

Challenge: In the summer of 2013, 294 restaurants participated in NYC & Company’s 21st annual NYC Restaurant Week™. To help these restaurants attract more customers, NYC & Company wanted to incorporate new informational features on its restaurant listing pages. Solution: After considering several options, Leekes ultimately chose Google Maps Business View to execute its vision. Business View, which stitches together high-resolution photos into a 360-degree interactive virtual tour, offered the best choice in terms of simplicity, quick turnaround, and prominent visibility across Google.
We looked at several other proprietary 360-degree tour solutions…. They were either clunky, the technology was old, or they weren’t cross-browser compliant. None of them stood out as elegantly and robustly as Google Maps Business View.”
Geraint Martin, head of e-commerce, Leekes

Results

Leekes embedded the virtual tour on its website and used the Google Maps API to create a custom graphic overlay leading into the virtual tour. Customers can click on a department to start the Business View experience from anywhere in the store.

Geraint Martin states, “Business View has attracted over 20,000 visits since the launch on our site, and average time on the Business View page is five times higher than for any other page on the website. The purpose of our page is to drive in-store footfall rather than online sales, and our Coventry store footfall is up by 20% year on year. We are expecting to relocate our store in Llantrisant, South Wales to a brand-new unit in the Talbot Green redevelopment. Having had such positive feedback from our customers in Coventry, we will definitely use Google Maps Business View for our new Talbot Green store once that project is complete.”

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