Back-to-School Season is in Effect! [Infographic]

July 2, 2015

The Majority of Back-to-School Shopping Starts Online

If retailers haven’t equipped themselves for the back-to-school shopping surge, there is still some time.   As discussed in a previous post, “The New Realities for Retail”, 3 in 4 people who find useful information about a local business are more likely to visit the store.   Research shows that the average amount spent on back-to-school is $350 per shopper.  Every customer counts and most of them begin their search online.  Standing out online and in local search results is critical.  Here are some facts to consider:  
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